I had the pleasure of meeting the Buki designer and founder Joey Rodolfo (photographed above) this week for a presentation of the line he launched in October 2016. Buki, which means protect and defend in Japanese, is designed to make your life easier while remaining true to your high style standards. The fabric, called Kinoki-3.0, will not pill, does not stretch out (though it moves easily with your body), warms and cools the body depending upon the atmosphere (indoors or out), and, best of all, it is wash and wear!
Buki is solely focused on elevated sportswear, pieces you can wear to work and to play, looking stylish for any setting. As the Chief Marketing Officer, Stacy Bennett (photographed below), put it, “Buki is for everyone.” Joey and his team are on top of the changes and shifts that are occurring in fashion, focusing on reducing the time it takes to get a product to market. In the past the timeline from concept and design of a piece of clothing to the time that it hits the stores was 18 months. Today, consumers are demanding a much shorter timeline, closer to 70-90 days. Buki’s streamlined, vertical operation can achieve that.
Sportswear is where it is happening in fashion right now. Looking beyond the streets, which are a testament to the athleisure phenomenon, the numbers do not lie. While the global apparel industry sales rose only 3.8% in 2016, sportswear sales were up 7%. Sportswear, in short, is leading and carrying the apparel industry.
I loved every piece I saw at the Buki pop up this week. Clean, architectural with a luxurious feel. Even better, many of the pieces I perused retailed under $200. I am coveting their travel wrap (photographed below), imagining myself cozy, comfortable and warm on the airplane, looking stylish to boot. At a reasonable $178, I can get one for myself and a few lucky recipients!
Hop over to their pop up on 6th Avenue in downtown Seattle (open Tuesday - Saturday), or go online. Happy Shopping and Happy Friday!